
A new report suggests 2026 will continue to pose challenges to the wine industry. The closely watched annual report by the Turrentine Wine brokerage says low crushed grape volume, high inventory, and shifting consumer taste mean the industry can no longer count on a cyclical business correction as it has in the past. Still, the firm says that with careful planning and response to the trends, the long-term outlook looks better, with 2027 potentially bringing a rebound.