Corporation Of Mendocino County
Equal Employment Opportunity Report
OPPORTUNITY PROGRAM OF KWNE AND KMKX July 1, 2013
Broadcasting Corporation of Mendocino County
Company policy and practice requires employment decisions be made with
no discrimination as to race, sex , age or labeling influences. Recruitment
and dissemination of job opening information maximizes the prospect of
educating and attracting a broad variety of applicants with attention
to women and minorities.
Employer is in the small market category and employs 6 full time people.
Vacancies: No separations or new hires or job openings occurred in the
last 12 months.
Recruitment: Station is fully staffed.
Outreach Efforts: (Program Menu Item Fulfillment) Management and
Staff were engaged in following activities:
Manager serves on Main Street Ukiah Board of Directors helping to identify
potential new enterprises, consulting in advertising and marketing for
employers and new businesses and explaining Radio’s role in community
Station Manager is also heavily involved with the Hispanic community and
works with local Hispanic leaders to promote cultural events and to enhance
their employment opportunities
Program Director participated in Mendocino Private Industry Council Job
Fair representing the broadcast industry. Career Day attracted more than
500 job seekers from Mendocino and Lake Counties.
Program Director coordinates the ongoing “Job Shadowing” project
with local high school and Junior College students, a highly valuable
hands on, direct experience opportunity for exposure to broadcast industry
employment. Ten participants came in this year and the program is growing
Station Staff and News Director participated in “Read Across America”
as guest story readers for several elementary school classes.
Station management has determined that performing arts talents often leads
to employment in broadcasting careers. The stations actively promote various
cultural activities in the community toward encouraging performers and
education in theater, music and dance. Value of free advertising given
various efforts is shown in parentheses.
Station manager coordinates support for SPACE School of Performing Arts
and Cultural Education for fundraising, ticket sales, scholarships and
community awareness. ($10,000)
Traffic Director originated several years ago the “Rising Stars”
event for local musicians to compete for recognition and prizes. KWNE
and KMKX have been the presenting sponsors since its inception. Over 70
local performers were showcased before an audience of about 1,000 and
$4,500 was raised to support 10 local nonprofit organizations. Numerous
other NPOs set up booths. ($5,000) .
Public Service and Operations Director coordinates and manages the “Smash
Band” competition targeting youthful musicians event at the Spring
Fair in Ukiah which attracted 20 competing groups. ($3,000). She hosted
and helped produce the “Ukiah Idol” event ($2,000).
Our stations are major sponsors of Sunday’s in the Park free 6 concert
summer series in Ukiah ($20,000) and Ukiah Symphony 4 annual concerts
($10,000) and Movies In The Plaza ($10,000).
Our stations were also presenting sponsors of Mendocino College Foundation’s
“Gala on The Green” which provides individual students with
scholarships and college departments with funds to purchase needed supplies
for various programs. ($15,000)
Station also participates in Mendocino College Job fairs to interact with
high school and college students interested in various career opportunities.