OPPORTUNITY PROGRAM OF KWNE AND KMKX
Employer: Broadcasting Corporation of Mendocino County
Company policy and practice requires employment decisions be made with
no discrimination as to race, sex , age or labeling influences. Recruitment
and dissemination of job opening information maximizes the prospect of
educating and attracting a broad variety of applicants with attention
to women and minorities.
Employer is in the small market category and employs 6 full time people.
Vacancies: One separation of a full-time Production Director/ Airstaff,
one full-time sales position and one separation of a part-time News Director
occurred in the last 12 months.
Airstaff position was filled through promotion of the previous
Director and the News Director position was recruited through print, radio
and electronic job recruitment. A Part-Time News Director was hired 7/1/14.
Station currently recruiting full-time sales staff through print, radio
and electronic job recruitment.
Efforts: (Program Menu Item Fulfillment) Management and Staff were engaged
in following activities:
Station Manager serves on Main Street Ukiah Board of Directors helping
to identify potential new enterprises, consulting in advertising and marketing
for employers and new businesses and explaining Radio’s role in
community employment development.
Program Director participated in Mendocino Private Industry Council Job
Fair representing the broadcast industry. Career Day attracted more than
500 job seekers from Mendocino and Lake Counties.
Program Director coordinates the ongoing “Job Shadowing” project
with local high school and Junior College students, a highly valuable
hands on, direct experience opportunity for exposure to broadcast industry
employment. Ten participants came in this year and the program is growing
Station management has determined that performing arts talents often leads
to employment in broadcasting careers. The stations actively promote various
cultural activities in the community toward encouraging performers and
education in theater, music and dance. Value of free advertising given
various efforts is shown in parentheses.
Station manager coordinates support for SPACE School of Performing Arts
and Cultural Education for fundraising, ticket sales, scholarships and
community awareness. ($10,000)
Traffic Director originated several years ago the “Rising Stars”
event for local musicians to compete for recognition and prizes. KWNE
and KMKX have been the presenting sponsors since its inception. Over 70
local performers were showcased before an audience of about 1,000 and
$4,500 was raised to support 10 local nonprofit organizations. Numerous
other NPOs set up booths. ($5,000) .
Public Service and Operations Director hosted and helped produce the “Ukiah
Idol” event at the Redwood Empire Fair ($2,000).
Our stations are major sponsors of Sunday’s in the Park free 6 concert
summer series in Ukiah ($20,000) and Ukiah Symphony 4 annual concerts
($10,000) and Movies In The Plaza ($10,000).
Our stations were also presenting sponsors of Mendocino College Foundation’s
“Gala on The Green” which provides individual students with
scholarships and college departments with funds to purchase needed supplies
for various programs. ($15,000)