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ADVERTISING |
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| Advertising
on K-Wine, the heritage adult contemporary station, reaches out to nearly
100,000 loyal listeners in Mendocino, Lake and Northern Sonoma Counties. Hundreds of advertisers invest in commercial announcements aired on K-Wine and sister station MAX every year. For 22 years now, K-Wine’s high quality programming has appealed to high consuming audience segments. Research shows that far more people between 18 and 49 years old listen to K-Wine than any other area station. About 70% are women. Overwhelmingly, K-Wine is the first station mentioned in phone survey responses and it is the only station mentioned by about 25% of listeners being surveyed. This is the kind of audience loyalty and influence that brings serious response and impact to advertisers’ messages in many different categories of products and services. The giant signal area and translators allow advertisers to send their messages to all population centers and travelers throughout the area. Sophisticated national advertisers and agencies often use K-Wine as their core or exclusive buy in the market. Local advertisers look to the station for local marketing expertise, campaign strategy, creative brilliance and thoughtful scheduling of announcements. Most of the ad messages you hear on K-Wine are from repeat advertisers because they have found these campaigns highly cost efficient and results oriented |
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| SISTER STATION MAX (KMKX) | ||
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